South Port Day Links
- Client: South Port Day Links
- Product: Corporate rebranding, Logo redesign, Business cards, Letterhead, Annual Report, Marketing Flyer, Info Booklet, Fridge Magnet, Car decals, Pull-up Banners
South Port Day Links (SPDL) has been serving the City of Port Phillip for 30 years. They wanted a brand update to be more identifiable and relatable to appeal to a wider group of Clients and Volunteers in the community.
The logo was updated but had to be easily recognised by their long term Clients. A colour palette with earthy tones was picked for a contemporary feel, to evoke a feeling of community and to represent the bay and its greenery.
Icons for each service (DayLinks, PetMates, WalkMates, GardenMates) was created to boost its profile. They have been effective visuals to market and communicate each service SPDL offers.