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frequently asked questions (faq)


  • design queries
    • Graphic design
      • What is your design service and how will it benefit me?
        • We provide a professional graphic design and advertising design resource to our clients. WagTail Designs have more than 10 years experience working on a wide range of design sectors including corporate, bluechip, retail, advertising and government bodies. We have experience in a wide range of different projects, including but not limited to; advertising, brand logo / visual identity, brochure, exhibition, packaging, direct mail, marketing, stationery and website design.

      • Where do we start and how do you involve your clients in the design process?
        • We always start by thoroughly discussing the details of the project with the Client. Essentially we call this the design brief, it can be verbally communicated through a meeting. We encourage the Client to contribute ideas and samples of items and colours that are liked. Equally important is to understand concepts that the Client doesn't like. When we are satisfied we have enough information to work with, we will begin the project by researching ideas, considering concepts and then laying out design visuals, these will be forwarded to the client for feedback. We listen carefully to our Clients feedback and make the necessary changes to the layouts and offer advice on why we arrived at the design conclusions submitted. This process of amendment and resubmission continues until the design naturally evolves into its final form.

      • How many concepts come with my design?
        • We normally provide one to two initial concepts for you to pick from.

      • Can I suggest my own ideas?
        • We welcome input from our Clients provided they understand that we may use some or none of their ideas.

      • What graphic software do you use?
        • We are Mac based and work mainly with Adobe Photoshop, Illustrator and InDesign CS3 for all our print and web work. Don't worry if you use a PC as both MAC and PC platforms are fairly compatible these days.

      • What are your preferred output file formats?
        • We can produce any of the most popular file formats - EPS, PDF, AI, PSD, DCS, TIFF, JPG. We will produce your design project in the format your printing house prefers.

      • Are you able to use PANTONE spot colors?
        • Yes. We have full support for PANTONE colors.

      • Is there a chance for the file you produce to have font mismatching problems?
        • No. We convert all fonts to outlines (vectors) to assure correct output. Large documents (books, catalogues etc.) are exported as PDF with fonts included. We often export pages as separate EPS files with font included or converted to outlines.

      • I cannot open the file you produced on my computer. Why?
        • In 95% of the cases we make EPS or PDF files. To open an EPS you need a special program - Adobe Illustrator, CorelDraw (may be a problem) or some other. For PREVIEW ONLY you can rasterize the EPS in Photoshop. For viewing PDF you need Adobe Acrobat or Illustrator. The free Acrobat Reader may be downloaded from the Adobe web site - www.adobe.com

      • What is your usual turnaround time?
        • Turnaround time depends on the complexity of the project. We will be able to give you a more specific timeline after consultation and project briefing.

      • What do you need from me to get going on my design?
        • All we need to begin working on your project is, payment, and directions or ideas on how you want your design to look.

      • Will I receive any revisions once you deliver the initial concept?
        • Yes. All of our graphic design come with a set amount of revisions included in your project package. The amount of revisions included depends on the complexity of each project. Additional revisions are chargeable and the Client will be notified of these charges before work proceeds.

      • I needed something designed yesterday. Can you help me?
        • We can usually accommodate your rush job depending on how full our production schedule is.  To be fair to other clients, if a job already in production is interrupted by a rush job, we reserve the right to add an additional 50% – 100% on top of the normal price.

      • I need to have a design created that is not listed on your services, what do I do?
        • There are many design services that we may not have listed. If you have a custom request feel free to contact us with your request.

    • web design
      • What kind of web sites do you produce?
        • We produce HTML sites.

      • Can we have FLASH and Javascript?
        • Yes, you can. For all Flash and Javascript work, we commission them out to sub-contractors. But don't worry, we deal directly with them for you. Please be aware that prices for these services are dependent upon what our contractors charge. Most times, we do not have the power to negotiate or give discounts on the final fee.

      • Do you recommend FLASH sites?
        • The FLASH is a future technology. For now HTML is still the best choice. Why? Because the search engines don't understand FLASH. A FLASH based site is a blank page for the search engines and it is normal that they will not index it. And you tell me then why having a cool looking FLASH based web site that now one can find?

      • How will I receive my ready to upload web site?
        • If the entire size of the web site is under 5Mb (95% of the cases) we will send it by e-mail as an attached ZIP archive. If your www site is oversized, we will send it on CD by ordinary mail. To have it uploaded for download from our server, a small fee will apply for this service.

      • Do you offer internet browser and SEO Optimizations?
        • Whilst we do our best to ensure that your website works well in most popular browsers (Firefox and Safari), we are not the gurus in this area. Similarly with SEO, we can provide very basic meta tag input, we are not the gurus in this area. For optimal browser and SEO services, we would recommend hiring a company who specialises in these areas.

      • Do you use CSS?
        • Yes, we do. It is the most powerful web design instrument with HTML sites. Cascading Style Sheets technology offers the opportunity to make complicated layouts without increasing the files size.

      • Do you use Dreamweaver or Frontpage?
        • No, we don't. All our HTML pages and CSS style sheets are coded manually. This is beneficial because coding data is cleaner, thus making pages load faster. Dreamweaver and Frontpage programs are known to add extra lines of coding that are usually not necessary and end up slowing down page loading time.

      • Will you upload my site?
        • To do this, we will need access information and passwords to your server to access it. If you're happy and comfortable with that, We can upload your site for you.

  • communication
    • re : projects
      • What information do you need from me, before you can give me an accurate quote?
        • If you would like a time or price estimate for your project, then we will require the following information:

        • Your name/the organisation you represent
        • Your contact information.
        • Project description (Cover, Business etc.)
        • Contents description (Any extra pages, graphics etc.)
        • Timeline ((When you would like the project completed)
        • Contents description (Any extra pages, graphics etc.)

        • Email all queries to cmsong@wagtaildesigns.com and we'll get back to as soon as possible.

      • If we choose to hire you, how do we proceed?
        • We will first arrange a way in which we can properly discuss the contract. This may mean a simple e-mail/phone call to clarify what you want the design to represent, or it may mean the passing on of materials, such as demo CD's, book manuscripts or just general business materials.

      • How do I check on the progress of my job during the design process?
        • The Client is kept abreast of the progress of their job through our approval process. We present the project to the Client at certain stages, or milestones, and wait for approval before we continue work. We find that this process keeps the client involved and prevents any breakdowns in communication. In between these milestones, the Client is free to call in to get an update.

    • re : clients
      • Can we have a face to face meeting?
        • If you would like a face to face meeting, give us a call and we'll arrange it. First time consultations are free with subsequent visits subject to a fee.

      • What is the client's involvement in the design process?
        • We thoroughly discuss the project at hand with our Client from the beginning. We encourage the Client to bring in any samples, color combinations/swatches, and ideas they may have. During the design process, the Client is asked to approve certain milestones before work continues. At the conclusion of a project, the Client may request the artwork in various formats.

  • PRICING
    • graphic design
      • What do you charge for your graphic design services?
        • Prices depend on many variants but you can be sure that the money you're paying is for high-quality, personable and professional service.

      • Why do I have to pay a 50% deposit before any work starts?
        • In the past we have been left without payment. Asking for a payment advancement, is a simple way of ensuring us that as a Client, you are committed to us as much as we are committed to you. This is also a way to prevent any Client from taking our designs to a competitor.

      • After I have paid you this money, what happens then?
        • We will create a final proof sketch for you to discuss and approve. Once you have given us any relevant feed-back and approved the final proof, we will start work on the final design.

    • web design
      • Can we have a face to face meeting?
        • If you would like a face to face meeting, give us a call and we'll arrange it. First time consultations are free with subsequent visits subject to a fee.

      • What is the client's involvement in the design process?
        • We thoroughly discuss the project at hand with our Client from the beginning. We encourage the Client to bring in any samples, color combinations/swatches, and ideas they may have. During the design process, the Client is asked to approve certain milestones before work continues. At the conclusion of a project, the Client may request the artwork in various formats.

  • Printing & delivery
    • printing
      • How will I receive my design project once it is finished?
        • A finished project is yours upon receipt of final payment. At your request, we will supply the electronic files to you on CD or through e-mail. We also keep a copy of your project on file for later updates or should you lose your copy.

      • Can you provide printing?
        • We can print out proof copies, and very limited runs of certain items. However in most cases, our own printing services will be insufficient. In this case we can recommend and even liaison with printers on your behalf. This will incur a administrative fee. For our international customers, we will personally investigate printers in your area, to find a printer suitable for your project.

      • Can you provide the final design to my printer/service provider?
        • No problem. If you have chosen a printer prior to us, it would also help if you could provide us with their contact details before we burn the disc/put on-line the final design. This way we can find out what their specifications are, and we can then ensure the copy they receive is print-ready.

      • My printer is having problems with your design.
        • If this happens, please provide the printer with our e-mail address/phone number and vice versa, and we will attempt to resolve the problem.

    • delivery
      • How much do you charge for Internet delivery?
        • We charge NOTHING. Its free, and it's the fastest delivery method. We deliver with Internet ONLY if the size of the ZIP archive of your files is under 5Mb. If it's more than 5Mb, a fee is applicable.

  • it's easy to find us

  • View Larger Map

    • Location
    • St Kilda Road, Southbank Melbourne 3004

    • Opening Hours
    • Monday - Friday : 9.00am to 6.00pm
    • Saturday & Sunday : By Appointment

    • Transport
    • via Tram : 3, 5, 6, 8, 16, 64, 67, 72
    • via Car : Metered Parking
    • via Train : Nearest station, Flinders Street